iD to make a sweet move ?!

CEO at iD fresh food India pvt ltd shared his views via Linkdn , ID Fresh foods , a food products company based in Bangalore , India.

” This morning while having my breakfast which was iD dosa and honey from a friend’s farm, I was shocked to read this article. Food adulteration is a serious issue. At iD, we are determined to fight it. I would like to announce that we have begun a program to launch iD Pure Honey. We will bring this pure, nectar of the forest to you in the way that we know – with love and care#MadeWithLove #KeepNaturePure ” – Musthafa P.

In a recent survey by CSE on major and minor brands of honey had a result which had everyone shocked. 10 out of the 13 brands selling honey have flunked the stringent Nuclear Magnetic Resonance (NMR) test which included well known brands such as Dabur , Patanjali , Zandu etc. The test is considered as the gold standard for honey globally. This being part of an investigation conducted by a Delhi-based NGO CSE (Centre for Science and Environment). This investigation began after tip-offs received from Indian beekeepers that pointed out to the widespread contamination of honey by domestic manufacturers , cause being the reason of this sweet move by iD.

iD isn’t alone making sweet moves , Amul a well known dairy brand based at Anand (Gujrat, India) is also expected to be an upcoming honey producer , formed in 1946, it is a cooperative brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 36 lakh (3.6 million) milk producers in Gujarat and is a definition of brand success across India , its products being enjoyed on a large scale.

In August, the Indian government had made NMR tests mandatory for export of honey indicating it was aware of contamination but it is yet to make the tests mandatory for the domestic market which is far more important

However , responding to these allegations, spokespersons from Dabur, Patanjali and Zandu denied that their honey products were adulterated at all and pointed out that they meet regulatory requirements laid down by FSSAI (Food Safety and Standards Authority of India).

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