ITC Ltd’s health and hygiene brand Savlon is growing at 3-4 times as compared to  last fiscal and is going to touch the Rs 1,000 crore sales mark this year, said  divisional CEO of personal care products business Sameer Satpathy.

When ITC had acquired Savlon, along with Shower to  Shower brand, from Johnson & Johnson five years back, the brand used to  clock Rs 50 crore sales.

Lanches Fabelle 

Fabelle Exquisite Chocolates, the homegrown luxury chocolate brand of ITC Ltd, has geared up to add sparkle to the year-end festivities with its new range of premium chocolate, La Terre. Fabelle was launched in 2016 to offer a premium quality chocolate range. From one chocolate boutique to 14 in total, the brand has shown a strong growth trajectory.

Currently, Fabelle is the only chocolate brand in the country with five different offerings. With 10000 retail touchpoints, Fabelle is looking at a complete indigenous value chain for its further growth.

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